Kalteswasser advertises across Europe for Bulgarian golf and vacation club
[28.11.2007] Bulgaria is still stranger to the green sport. But that will change in the future. With decreasing population density, just under eight million inhabitants live here in an area approximately one-third the size of Germany. Golfers are offered breathtaking scenery in this new EU country. This new El Dorado will be advertised in a Europe-wide billboards, print and Internet campaign.
With their sister firm in Sofia, the capital city of Bulgaria, Kalteswasser took over the campaign’s creative work and its implementation for Pirin Golf & Country Club.
The push starts with print advertising in magazines, with focal points on England, France, and Bulgaria, and in the online realm with advertising banners. Billboards have been developed for the campaign’s national orientation.