Kalteswasser developed an Internet video with interactive elements for the promotion of the new show "The next Uri Geller"
[15.01.2008] Interactive video elements, which can be modified by the user to surprise friends with a personalized video, are name, age, state, text message, and the possibility to upload a photo.
The multimedia agency Kalteswasser was besides the detailed planning, the design, and the programming of the interactive elements, also entrusted with the designing of the landing page and the programming of the templates for the personalized e-mails. The multimedia company SevenOne Intermedia GmbH was the contracting entity that provided also the concept and storyboard for the video.
ProSieben aims to support the new show with this viral and personalized campaign.