Kalteswasser developed an Internet video with interactive elements for the promotion of the prime-time crime series, “Deadline – Every Second Counts.”
Users can shock their friends with this interactive video. They send a mail with a link, and this personal link leads to the seemingly news-related site,www.jedesekundezaehlt.tv
. Friends click on the link, see a personalized video with their own name, information, picture, address, and an additional, related text. Luckily, the shock wears off quickly, as directly following the video, the window and advertisement for the crime series becomes visible.
Kalteswasser took on the design and programming of the microsite, in addition to the concept details, design, and programming of the interactive Flash video.
Since 2007 Kalteswasser produced several web-specials for the ProSiebenSat.1 Group with its TV networks ProSieben, Sat.1 and SBS. All are based on advanced streaming video und Flash technologies.