For the largest cell network provider in Bulgaria, Kalteswasser conceived, designed and programmed an online game. Before beginning the game a registration process has to be completed that sorts the customers. Everyone can play, but only the youth target audience, the “LOOP” customers, can win. Loop is the latest Mtel product for youth between 14 and 16 years of age.
The game was organized together with the TV station CITY: the winners were announced live on television.