Bau- und Heimwerkermärkte AG (MDAX:PRA)




Kalteswasser has developed new websites for Praktiker, highly serviceable and easy-to-use, with an innovative design and modular structure. Do-it-yourselfers can virtually plan out their living spaces with the modular website’s Design Center, including drafting a floor plan, painting the walls and virtually furnishing the home. With the website’s computerized calculations the customers can easily work out the necessary amounts of tiling, paint, wallpaper, carpeting or parquet.

Seven countries, above all in eastern Europe, profit from the international orientation of the Praktiker company: Romania, Greece, Turkey, Bulgaria, Hungary, Ukraine and Poland.

Since 2006 Kalteswasser regularly develops web-specials and online-marketing campaigns for Praktiker.