Copies need Originals
[27.12.2004] „Copies need Originals“ . . . With this campaign the German Ministry of Justice (Bundesministerium für Justiz - BMJ) is bringing attention to new copyright laws.
Kalteswasser has produced various rich-media modules for a campaign by the Ministry of Justice (BMJ) entitled „Copies need Originals“: Multiple banners and a trivia game were created in order to sensitize the user to copyright laws in an entertaining fashion.
Kalteswasser has developed a multimedia video module for the campaign’s website which includes a short film and a commercial for movie theaters. These videos are viewable on over 98 % of browsers without having to install any additional software.